How about a pig’s nose: Analysis of hot topics and hot content on the Internet in the past 10 days
Recently, the topic of "pig nose" has unexpectedly become popular on the Internet, ranging from beauty tutorials to pet anecdotes, and has even become a popular challenge tag on social platforms. This article will combine the entire network data of the past 10 days to analyze the causes of this phenomenon, related hot topics, and the social and cultural significance behind it.
1. Statistics on hot topics
| platform | Amount of related topics | Highest single-day popularity | Main discussion direction |
|---|---|---|---|
| Douyin | 120 million views | May 15 | #pignosechallenge |
| 180,000 discussions | May 18 | celebrity imitation show | |
| little red book | 34,000 notes | continued growth | Beauty Tips |
| Station B | 620+ videos | May 20 | pet content |
2. Three core hotspot directions
1. "Pig nose modification method" in the field of cosmetics
Beauty blogger @Tutujiang's "Pinch out a delicate nose bridge in three minutes" tutorial released on May 13 triggered a craze for imitation. This method visually reduces the tip of the nose through the clever use of highlights and shadows. As of May 22, the cumulative views of related tutorial videos exceeded 80 million times.
2. The real pig snout in the pet world
| pet type | Popular content | Typical representative |
|---|---|---|
| french bulldog | Natural pig nose comparison | Blogger@bribball’s daily life |
| guinea pig | Close-up collection | UP Master Rat Rat Archives |
| pet pig | Nose reaction during bathing | Douyin Cute Pet Diary |
3. Fun social media challenges
2.3 million people have participated in the Douyin #pig nose challenge. The rules include:
- Use your index finger on the tip of your nose to create a pig nose effect
- With "Heng Heng" dubbing
- Tag friends for relay
Celebrity @张宇绮’s participation video on May 17 received 5.8 million likes, pushing the challenge to a climax.
3. The underlying reasons for phenomenon-level communication
1. Strong memory point of visual symbols
The pig nose shape has distinctive image characteristics and comedy effect, which is in line with the communication rules of short video platforms.
2. Extremely low threshold for participation
No specialized equipment or complex preparation is required, and anyone can easily imitate it, fueling viral spread.
3. The wall-breaking effect of multiple circles
From beauty, pets to funny content, different interest groups can find angles to participate and create topic resonance.
4. Statistics of related derivative content
| Derived topics | heat index | typical content |
|---|---|---|
| Pig nose special effects | 925,000 | Faceu’s new and adorable filters |
| Pig nose surroundings | 412,000 | Cultural and creative store keychain |
| Medical analysis | 287,000 | Rhinoplasty science |
5. Forecast of future trends
1. The heat is expected to continue for another 1-2 weeks, but there are already signs of fading.
2. More cross-border linkages may occur, such as the catering industry launching "pig nose" themed food
3. We need to be wary of aesthetic fatigue caused by excessive entertainment, and it is recommended that creators develop new gameplay
Current data shows that the success of the "Pig Nose" topic confirms the strong vitality of lightweight entertainment in the Internet era. This seemingly nonsensical popular phenomenon actually reflects the public’s eternal need for easily decompressed content.
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