Which brand of foundation is easier to use? Reviews and recommendations of the most popular liquid foundations on the Internet
In the past 10 days, the topic of "liquid foundation recommendation" has soared on major social platforms, especially summer makeup-lasting and skin-nourishing foundations have become the focus of discussion. This article combines popular evaluation data from the entire Internet to analyze the most popular foundation products from the aspects of ingredients, makeup effects, cost-effectiveness and other dimensions.
1. The top 5 most popular liquid foundations on the Internet (data from the past 10 days)

| Ranking | Brand/Model | Core advantages | Hot search index |
|---|---|---|---|
| 1 | Estee Lauder DW long-wearing liquid foundation | 16 hours long lasting makeup | 985,000 |
| 2 | Lancôme Pure Liquid Foundation | Essence skin care + soft focus makeup effect | 872,000 |
| 3 | NARS Super Square Bottle | Radiant skin without dullness | 768,000 |
| 4 | Shu Uemura small square bottle | Lightweight and antioxidant | 653,000 |
| 5 | MAC custom flawless | The King of Cost-Effectiveness for Creamy Skin | 539,000 |
2. Adaptation list for different skin types
According to actual feedback from beauty bloggers on Xiaohongshu, Weibo and other platforms, the popular choices for different skin types are as follows:
| Skin type | Top recommendations | Alternative options |
|---|---|---|
| Oily/combination skin | Estee Lauder DW | Armani Power Foundation |
| Dry skin/mixed dry skin | Lancôme Pure | YSL reverse age |
| Sensitive skin | Bobbi Brown Cordyceps | Covermark Chinese Herbal Medicine |
| neutral leather | NARS Super Square Bottle | CPB Drilling |
3. Comparative analysis of cost performance
Combining Tmall and JD.com 618 sales data, mid-range price (300-500 yuan) products are most favored by consumers:
| Product name | Official price (yuan) | Price per milliliter | Overall rating |
|---|---|---|---|
| MAC custom flawless | 340/30ml | 11.3 | 9.2 |
| Shu Uemura small square bottle | 460/35ml | 13.1 | 9.4 |
| NARS Super Square Bottle | 510/30ml | 17.0 | 9.1 |
4. Suggestions from professional makeup artists
1.Key points for color testing: Test at the junction of the mandibular line and observe the color change after 10 minutes of oxidation
2.Makeup tips: For oily skin, it is recommended to use a foundation brush + makeup sponge to apply; for dry skin, it is recommended to preheat your fingers and pat.
3.Makeup secrets: When using makeup setting spray together, follow the "sandwich rule" (spray once before makeup + foundation + after makeup)
5. New trends in 2023
According to Taobao data, it containshyaluronic acid,Centella asiaticaSales of liquid foundations with skin-nourishing ingredients increased by 210% year-on-year, while searches for traditional high-coverage products dropped by 15%, reflecting the continued rise in consumer demand for "all-in-one makeup and skin care."
Taken together, you need to consider when choosing foundationseasonal changes,Makeup needsandIngredients safeThree major elements. It is recommended to purchase a sample for testing first, and then decide to purchase a full-scale product based on the actual makeup effect.
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