What kind of coat looks good? Analysis of the latest trends in 2024
As the seasons change, outerwear becomes the focal point. Combined with the hot search data of the entire network in the past 10 days, we have sorted out the most popular onesJacket styles, colors and matching tips, to help you easily master the fashion code.
1. Top 5 most searched jackets list
| Ranking | Jacket type | Hot search index | Core Highlights |
|---|---|---|---|
| 1 | cropped quilted jacket | 98.7w | Astronaut style design |
| 2 | oversize wool coat | 85.2w | Lazy and high-end |
| 3 | leather bomber jacket | 76.5w | Neutrals are back |
| 4 | plaid woolen suit | 68.9w | Retro workplace style |
| 5 | patchwork jacket | 62.4w | Functional sports style |
2. Three key elements of 2024 outerwear
1.color trends: Big data shows that olive green, caramel brown, and electronic blue have become popular colors this season, and searches for the same colors in celebrity street photos increased by 300%.
2.Mix and match materials: Innovative combinations such as leather + knitting, nylon + wool, etc. have sparked heated discussions, and relevant notes on Xiaohongshu have received over 500,000 likes
3.functional design: Attention to practical designs such as detachable inner liner and multi-pocket layout increased by 45% year-on-year
3. Body shape matching guide
| body shape | Recommended styles | Lightning protection item |
|---|---|---|
| apple shape | H-shaped long coat | Short puffy down |
| pear shape | waist-cinching trench coat | super short jacket |
| Hourglass shape | lace-up coat | straight work jacket |
4. Cases of celebrities bringing goods
1. Same style as Yang Mipatchwork baseball uniformTriggered a surge in searches for the keyword "power style outfits" on Taobao
2. Wang Yibo Airport Street PhotographyDistressed leather jacketDriven a surge in demand for the same model on second-hand platforms
3. Shared by Zhao Lusi XiaohongshuCream white lambswoolJackets become the top choice for Generation Z
5. Data reference for purchasing decisions
| price range | Consumer share | Popular brands |
|---|---|---|
| 300-800 yuan | 42% | UR/ZARA |
| 800-1500 yuan | 28% | COS/MO&Co. |
| More than 1500 yuan | 30% | MaxMara/Acne Studios |
Conclusion:Things to pay attention to when choosing outerwear this seasonMaterial innovation + functional designCombination, choose tailoring according to body shape characteristics. Data shows that investing in 1-2 designer jackets can be used up to 3.2 times a week, making it a wise choice to increase the value of your wardrobe.
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