How much does a roast duck cost? ——Looking at catering consumption trends from recent hot topics
Recently, the topic of "How much does a roast duck cost" has sparked heated discussion on social platforms. From time-honored brands in Beijing to new internet celebrities, roast duck prices vary greatly, reflecting the current diversified consumption trend in the catering market. This article combines hot data across the network in the past 10 days to analyze the economic phenomenon behind the price of roast duck for you.
1. Comparison of roast duck prices in key cities across the country
| City | Brand/Type | Price range (yuan/only) | Popular index (★) |
|---|---|---|---|
| Beijing | Quanjude | 258-328 | ★★★★★ |
| Shanghai | Dadong | 298-398 | ★★★★☆ |
| Guangzhou | Local chain store | 88-168 | ★★★☆☆ |
| Chengdu | Internet celebrity creative store | 158-228 | ★★★★☆ |
| Xi'an | Freshly baked in supermarket | 58-98 | ★★☆☆☆ |
2. Five factors affecting the price of roast duck
1.Raw material cost: The wholesale price of duck meat has risen by 12% recently, and the cost of high-quality dumplings has reached 60 yuan per piece
2.Brand premium: The premium rate of time-honored brands is generally between 30-50%
3.Innovation added value: The innovative tastes of Internet celebrity stores increase the price by 25% on average
4.Store rental: The cost of stores in core business districts in first-tier cities accounts for 18%
5.Consumption scenarios: The price of takeaway platform is 15-20% lower than that of dine-in on average
3. Relevant analysis of recent hot events
| Hot events | Related Impact | Hot cycle |
|---|---|---|
| A hygiene problem of a certain internet celebrity roast duck restaurant is exposed | Sales of similar products fell by 23% | July 15-20 |
| Beijing catering consumption coupons are issued | Sales of time-honored roast duck increased by 40% | July 18th to present |
| Pre-made vegetable roast duck online e-commerce platform | Household consumption increased by 65% year-on-year | Fermentation on July 12 |
4. Consumer behavior survey data
According to the latest sample survey (sample size 2,000 people):
• 58% of consumers are willing to pay a premium for quality
• 72% of buyers pay attention to health indicators
• 81% of users who obtain information through short video platforms
• Only 29% of the individual roast duck can be accepted for more than 200 yuan
5. Future price trend forecast
1.High-end: Special roast duck products are expected to exceed 500 yuan
2.Polarization: Affordable and luxury products will grow simultaneously
3.Scenario: Subdivided products such as home wear and gift wear emerge
4.Digitalization: The proportion of online booking and live streaming sales will increase to 35%
Conclusion: The price of a roast duck, which seems simple, actually reflects the transformation and upgrading of the catering industry. From the persistence of traditional time-honored brands to the innovation of new consumer brands, from physical store operations to digital marketing, this food that has lasted for 600 years is writing a new business story.
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