How many grams does YSL lipstick weigh? Analysis of hot topics across the network and comparison of product data
Recently, the issue of weight of YSL lipsticks has sparked heated discussions in the beauty circle, especially the newly launched "Little Black Bar" and "Little Gold Bar" series that have become the focus. This article will combine the hot topics on the Internet in the past 10 days and analyze the specifications, prices and popular colors of YSL lipstick through structured data to help consumers quickly obtain key information.
1. Weight comparison of YSL lipstick popular series

| Series name | Single product weight | Reference price (yuan) | Price per gram |
|---|---|---|---|
| small gold bar | 2.2g | 350 | 159.09 yuan/g |
| small black strip | 3.1g | 380 | 122.58 yuan/g |
| square tube classic | 3.8g | 320 | 84.21 yuan/g |
| round tube bright | 4.5g | 310 | 68.89 yuan/g |
2. Analysis of hot topics discussed by netizens
1.Controversy over weight:Although the unit price of the small black strip series is higher, due to the increased weight, the actual price per gram is 28% lower than that of the square tube. Xiaohongshu user @美makeDetective pointed out: "The new product uses air-feeling paste technology, which saves actual usage."
2.Limited color numbers are out of stock:According to Weibo topic data, the two popular color numbers #YSL1966# and #314 Cold Tea# were sold out within 3 minutes during the Double 11 pre-sale period, and the premium on second-hand platforms reached 50%.
3.Environmentally friendly packaging trends:Douyin data shows that the number of discussions on YSL's replaceable core lipstick has increased by 120% year-on-year, and the number of views on the related topic #One lipstick lasts ten years has exceeded 200 million.
3. Price comparison of mainstream platforms (latest in 2023)
| Purchase channels | Average price of small gold bars | Giveaway policy | Logistics timeliness |
|---|---|---|---|
| Official flagship store | 350 yuan | Limited edition cosmetic bag + sample | Delivery within 48 hours |
| Duty-free shop direct mail | 278 yuan | No giveaways | 7-15 days |
| Cross-border e-commerce | 305 yuan | Random sample | 3-7 days |
4. Consumer purchasing suggestions
1.Cost-effective options:The round tube series has the lowest unit price per gram and is suitable for daily commuting. Data shows that the 4.5g specification can be used for 8-12 months on average.
2.Recommendations for early adopters:Although the Xiaoheibiao 314 Cold Brown color is lighter in weight, Douyin's actual testing shows that its "thin application color is better than traditional creams", making it suitable for consumers who pursue makeup effects.
3.Collection value:The average weight of the limited edition Xingchen lipstick is only 1.8g, but the second-hand market price is stable at more than 500 yuan, making it an investment.
5. Observation of Industry Trends
According to the big data of Beauty Cultivation, the average weight of high-end red products has dropped by 15% in the past three years, but the unit price has increased by 22%. The YSL brand responded: "Product upgrades focus on ingredient innovation, and a 1-gram Bose-in added version will be launched soon."
Note: The statistical period of the data in this article is from November 1 to 10, 2023, based on public data from Tmall, Douyin, Xiaohongshu and other platforms.
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