How to sell taro balls on WeChat? Analysis of hot topics and sales data across the entire network
Recently, taro balls, as an Internet celebrity product in the dessert industry, have performed well in WeChat private sales. Combining the hot topics and consumption trends across the Internet in the past 10 days, we have compiled the following structured data and analysis to provide reference for merchants.
1. Popularity trend of taro ball products across the entire network (last 10 days)
| platform | Amount of related topics | Hot search days | core keywords |
|---|---|---|---|
| 128,000+ | 7 days | Handmade taro balls and low-sugar desserts | |
| little red book | 93,000+ | 5 days | Taro ball DIY and stall recipes |
| Tik Tok | 65,000+ | 6 days | Taro ball milk tea, frozen desserts |
| 32,000+ | 3 days | Taro Ball Calorie Evaluation |
2. Typical sales model of taro balls on WeChat
1.Private community sales: Through WeChat group chat, the average customer price is 25-40 yuan, and the repurchase rate reaches 35%
2.Mini Program Mall: Sales of combination packages (such as taro balls + burnt grass jelly) increased by 120%
3.Moments marketing: Short videos show the production process, increasing the conversion rate by 50%
| sales channels | Average price (yuan) | Daily sales volume (copies) | Hot combination |
|---|---|---|---|
| private community | 28-35 | 80-150 | Three-color taro balls + coconut milk |
| Mini program | 38-45 | 50-100 | Family portrait dessert set |
| Takeaway platform | 25-30 | 120-200 | Taro ball milk tea cup |
3. The five major factors that consumers are most concerned about
1.health attributes: Search volume for low-sugar/zero-calorie options increased by 90%
2.Delivery convenience: Frozen packaging demand accounts for 68%
3.Appearance presentation：Multi-layer packaging design improves sharing rate
4.price range: 25-35 yuan is the main consumption zone
5.Customized services: DIY ingredient selection increases user stickiness
4. Practical suggestions: 3 tips for selling taro balls on WeChat to attract orders
1.Scenario-based packaging: Launched theme combinations such as "Afternoon Tea Set" and "Girlfriend Sharing Outfits"
2.content marketing: Shoot a 15-second short video of the taro ball making process to strengthen manual labeling
3.Membership system:Buy 5, get 1 free + birthday free, to increase long-term repurchase
5. Risk warning and cost control
| project | cost ratio | Optimization plan |
|---|---|---|
| Raw material procurement | 42% | Purchase purple sweet potato/taro in bulk |
| Logistics and distribution | twenty three% | Set up self-pickup points to reduce shipping costs |
| Packaging supplies | 18% | Made of degradable and environmentally friendly materials |
Currently, taro ball sales on WeChat have entered the stage of refined operations. It is recommended that merchants focus on healthy and scenario-based needs and adjust product structure in a timely manner through data monitoring. It is worth noting that the search volume for the new combination "taro + coffee" suddenly increased by 300% in the past week, which may become the next hot trend.
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