What are the hottest toys? Inventory of hot toy trends in 2024
With the development of technology and changes in consumer demand, new popular products emerge in the toy market every year. This article will take stock of the most popular toy trends for you based on search data and social media discussion in the past 10 days.
1. Top 5 hottest toys in 2024
| Ranking | Toy name | Category | Popular reasons | reference price |
|---|---|---|---|---|
| 1 | LOL surprise blind box series | blind box toys | Unboxing surprise experience, social platform sales boom | ¥59-299 |
| 2 | Roblox virtual playset | digital toys | Metaverse concept, online and offline linkage gameplay | ¥99-599 |
| 3 | Magnetic building blocks construction toys | educational toys | STEM education concept, parents’ first choice | ¥129-899 |
| 4 | Talking Tom Cat upgraded version | interactive toys | AI voice interaction, child companion function | ¥199-499 |
| 5 | Mini Agent Transforming Robot | Animation peripherals | Popular animation IP derivatives | ¥89-399 |
2. Distribution of popular toys for different age groups
| age group | Popular Toy Types | Representative products | Market share |
|---|---|---|---|
| 3-6 years old | Early education puzzle | Magnetic pieces, puzzles | 35% |
| 7-12 years old | Technology interaction | Programming robots | 42% |
| Over 13 years old | Collect trendy toys | Blind boxes, figures | 23% |
3. Analysis of consumption trends in toy market
1.The blind box economy continues to be booming:Data shows that the popularity of blind box toys among teenagers has increased by 27% year-on-year, and unboxing videos have been played more than 1 billion times on short video platforms.
2.Educational toys are popular:Parents are more inclined to buy toys with STEM education functions, and searches for such products on e-commerce platforms increased by 45% month-on-month.
3.IP co-branded models perform brilliantly:Sales of toys co-branded with popular animations and movies accounted for 31% of the total market, with Disney series products being the most popular.
4.Sustainable materials are in the spotlight:The search volume for toys made of environmentally friendly materials increased by 68% year-on-year, reflecting the increasing awareness of consumers about environmental protection.
4. Experts predict future trends
Toy industry analysts pointed out that the following trends may appear in the second half of 2024:
1.AI interactive toys will explode:With the popularization of AI technology, the market share of smart toys with conversation and teaching functions is expected to increase by 50%.
2.Combination of virtual and real gameplay:The combination of AR/VR technology and physical toys will become a new growth point, and related products are expected to be launched around Christmas.
3.The adult collection market expands:The consumption proportion of trendy toys among people aged 25-35 has increased to 39%, and this trend will continue.
5. Purchase suggestions
1. Pay attention to the safety certification of toys and give priority to products that have passed 3C certification.
2. Choose according to your child’s age and interests and avoid blindly following the trend.
3. You can check historical prices through price comparison tools to avoid purchasing during peak marketing periods.
4. Pay attention to the age-appropriate tips on toys to ensure they are in line with your child’s developmental stage.
The toy market is changing with each passing day. The statistics in this article are as of June 2024, and the popularity of specific products may change over time. It is recommended that consumers choose the most suitable toy products based on their own needs.
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