How Kuaishou calculates money: Revealing the platform’s revenue sharing mechanism and popular monetization methods
In recent years, Kuaishou, as the leading short video platform in China, has attracted a large number of creators. Many users are curious“How does Kuaishou calculate money?”, this article will combine the hot topics on the Internet in the past 10 days, structurally analyze Kuaishou's revenue calculation method, and attach the latest data.
1. Kuaishou’s core revenue sources
Kuaishou’s creators’ income mainly comes from the following channels:
| Benefit type | Calculation method | Share ratio |
|---|---|---|
| Live broadcast reward | Viewers purchase Kuai coins → redeem gifts → anchors share | 50% for the anchor, 50% for the platform |
| advertising share | Calculated by video views/clicks | Creator 30%-70% |
| E-commerce delivery | Product sales commission | Expert 5%-90% (differences in categories) |
| Paid content | Course/subscription revenue | Creator up to 80% |
2. Recent popular monetization cases (data in the past 10 days)
| Expert nickname | Realization method | Single day income | Content type |
|---|---|---|---|
| @Farmer Xiao Zhang | Live delivery | 287,000 yuan | agricultural products |
| @美makeupLisa | advertising share | 124,000 yuan | Beauty review |
| @老铁说车 | Paid courses | 98,000 yuan | car knowledge |
3. Key factors affecting earnings
1.Content quality indicators: Completion rate >50% can obtain traffic weighting
2.fan stickiness: The income of accounts with a high proportion of loyal fans will increase by 30%-200%.
3.commercial level: Reaching V3 level can unlock more monetization rights.
4. Latest platform policy (updated in 2023)
• The share ratio for small and medium-sized creators will increase by 5%-15%
• Additional traffic support in vertical fields (such as agriculture, rural areas and farmers, education)
• The withdrawal period for illegal account earnings is extended to 30 days
5. Expert advice
1. PreferenceHigh unit price categories(Commission for home/3C category can reach 30%+)
2. Daily18:00-22:00The most efficient start-up revenue
3. Make good use of"Magnetic Taurus"Delivery tools improve ROI
From the above analysis, it can be seen that Kuaishou’s revenue calculation is a systematic project. It is recommended that creators combine the characteristics of their own content and choose a combination of 2-3 main monetization methods. According to the latest statistics, the monthly income of top creators can reach millions, while the average monthly income of waist accounts is between 5,000 and 30,000 yuan.
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