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How does Kuaishou calculate money?

2025-12-06 04:28:22 educate

How Kuaishou calculates money: Revealing the platform’s revenue sharing mechanism and popular monetization methods

In recent years, Kuaishou, as the leading short video platform in China, has attracted a large number of creators. Many users are curious“How does Kuaishou calculate money?”, this article will combine the hot topics on the Internet in the past 10 days, structurally analyze Kuaishou's revenue calculation method, and attach the latest data.

1. Kuaishou’s core revenue sources

How does Kuaishou calculate money?

Kuaishou’s creators’ income mainly comes from the following channels:

Benefit typeCalculation methodShare ratio
Live broadcast rewardViewers purchase Kuai coins → redeem gifts → anchors share50% for the anchor, 50% for the platform
advertising shareCalculated by video views/clicksCreator 30%-70%
E-commerce deliveryProduct sales commissionExpert 5%-90% (differences in categories)
Paid contentCourse/subscription revenueCreator up to 80%

2. Recent popular monetization cases (data in the past 10 days)

Expert nicknameRealization methodSingle day incomeContent type
@Farmer Xiao ZhangLive delivery287,000 yuanagricultural products
@美makeupLisaadvertising share124,000 yuanBeauty review
@老铁说车Paid courses98,000 yuancar knowledge

3. Key factors affecting earnings

1.Content quality indicators: Completion rate >50% can obtain traffic weighting
2.fan stickiness: The income of accounts with a high proportion of loyal fans will increase by 30%-200%.
3.commercial level: Reaching V3 level can unlock more monetization rights.

4. Latest platform policy (updated in 2023)

• The share ratio for small and medium-sized creators will increase by 5%-15%
• Additional traffic support in vertical fields (such as agriculture, rural areas and farmers, education)
• The withdrawal period for illegal account earnings is extended to 30 days

5. Expert advice

1. PreferenceHigh unit price categories(Commission for home/3C category can reach 30%+)
2. Daily18:00-22:00The most efficient start-up revenue
3. Make good use of"Magnetic Taurus"Delivery tools improve ROI

From the above analysis, it can be seen that Kuaishou’s revenue calculation is a systematic project. It is recommended that creators combine the characteristics of their own content and choose a combination of 2-3 main monetization methods. According to the latest statistics, the monthly income of top creators can reach millions, while the average monthly income of waist accounts is between 5,000 and 30,000 yuan.

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